Email Touchpoints & Ongoing Campaigns
Mailing lists are a great way to keep in touch with your clients. Releasing a new product, announcing an upcoming event, offering a season special, or just sending out a thank you statement are fantastic opportunities to maintain ongoing top of the mind awareness with your clients.
Mailing lists are also a means of converting a potential customer into a paying customer. Some purchases and services don't always demand a sense of urgency and may even require some time for a customer to commit to the purchase, whether they simply need further education or need to address other factors in preparation for the purchase. A timely email may make all the difference in the world by reminding someone that you are still there for them when the time is right.