So why are you here?

some brief articles that may inspire the way you think about your website

3 important website questions

So, you have a website. Does the world know you're in business or that your website even exists?

Declaring the launch of your new website to the world is important. Announcing it through Facebook or Twitter can be a good start, but what do you do after that fanfare settles? The all mighty word of mouth has limiting returns, and, as with all business endeavors, proper marketing is always essential. To achieve ultimate success you will need to ceaselessly promote your website through the typical marketing channels: print, tv, radio, etc...never failing to post or announce your web address in each instance. That leaves most of the work of promotion up to you, which, in addition to the monetary investment, can be time consuming. Those analog endeavors also fail to leverage the true beauty of the world wide web...Connectivity! Don't underestimate the power of your website by leaving it to languish as an inert tool passively waiting for your clients to arrive. Through Search Engine Optimization you can empower your website to proactively draw new clients to your business for you, while you're attending to other matters. See the 'bring you more clients' section on this page, or visit our Search Engine Optimization page to learn more about the advantages and process of SEO.

If your website looks unprofessional it doesn't matter how effective your SEO is, nor how much energy you've put into making sure your online store is fully functional and secure. If you've given little thought to your logo, your layout is jumbled and your colors clash, your web development efforts will yield little return on your investment.

3 things that ruin the quality of a website faster than you can say 'bounce': low quality images, trying to get your visitors attention with too many flashy animations or different colored text, and too many advertisements and promotions thoughtlessly crowding the page.

We're talking curb appeal here; you want your website to invite your customers beyond the threshold of your home page or landing page. Will they walk through that door if they don't find it inviting? At the end of the day, its simply about trust. Can your clients rely on your services if you can't take the time to present them professionally on your website?

  • branding
  • feel: playful vs authoritative, simple vs complex, rich vs subtle
  • graphics
  • logo
  • fonts & letterhead
  • colors
  • layout

This is the most important question of all for any commercially oriented website. The only exception to this would be an intranet which is typically not a publicly promoted website, but rather a secure system to exchange private data within a business or organization; regardless of the audience, intranets tend to be highly functional websites that assist people in a variety of daily tasks (see the 'help you get organized' section on this page for more details). Having a website that truly helps your clients may not only bring you new business but may actually help maintain that all important customer retention. Such offerings can be something as straight forwards as educational articles or videos that can be accessed for free or for a commission (never forget everyone loves free stuff...always a great way to make friends), a mortgage calculator for home sales, automated email reminders for vehicle maintenance or bill payments, online forms that ask thoughtful questions and engage a visitor more deeply in their own objectives and needs. If you offer quality information or useful functionality that helps your site visitor achieve their personal goals they are more likely to come back for more. Development of these additional features is often forgotten soon after the website has been launched, relegating it to a passive brochure website rather than creating a high functioning business ambassador assuring quality assistance for your clients. These additional features come to light by comparing the long range objectives of your business to your current practices and methodology. With those details in mind, we can establish a scalable rate of development that meets your budgetary and time demands. Every website should be built with a plan for growth and the evolution of your business.

An important note: providing access will always remain the most helpful offering of all. Your website should revolve around a clear and efficient navigation system that directs your client toward a variety of useful resources. Navigation is the foundational aspect of any successful website. It's the primary functionality that shows you are committed to making life easier for your client, by assuring that they find what they are looking for. Its surprising how often this aspect can get lost within efforts to either make the website look unique, resulting in the underestimation of important conventions that a designer might find typical or boring, or when the navigation is lost within too much content or flashy graphic promotions that overwhelm the viewer. Navigation is a subtle integration of appealing graphic design that draws the viewers attention to high usage features, while being sensitive to the tendencies and potential limitations of your unique client base, and also effectively honoring time proven methods that satisfy the masses. If a client feels distracted or lost within your website you have a week navigation system that is sabotaging its helpfullness, and likely losing business.

3 ways your website can help you

Acquiring more clients is often a primary goal of most small businesses. Perhaps you are looking for your first clients so you can start to pay your operational expenses, or perhaps you're looking for greater market share to turn a profit, or even expand your business. Your website, no matter how professional it appears, wont necessarily bring more clients to your business. It’s pretty appearance and informative text may close the deal for you once someone goes to your website, but the question remains, how are they going to get there?

Anyone with an inkling of web experience, whether searching for directions on local maps or looking to make an online purchase, knows Google is the ultimate answer the the question above (sorry Yahoo and Bing, nice try). The great thing about optimizing your website for those primary search engines, is that site visitors that find you through those channels are very often qualified leads, where as, most other marketing channels require you to appeal to a general audience, which means you have to spend money on a number of uninterested people before finding that person that is truly invested. Through SEO, people come to your site because they are already interested in your services. Search Engine Optimization is the technical advantage that can truly set you apart from your online competition and is proven to be one of the best investments of your marketing dollars.

Your website can be a personal assistant that works tirelessly for you 24 hours a day. Initially, a website may simply validate your presence in the marketplace, and display your storefront around the clock, but that doesn't mean you're open for business every hour of the day, every day of the year? Can a client register for services, submit and update important documents, or buy a product from you at any time that is convenient for them, or must they wait until you unlock the front door? Your website can liberate you from certain responsibilities so that you can attend to more important duties, like opening that second location, or golfing, or spending quality time with the family.

Scattered? Overwhelmed? Falling behind? Can’t find that paperwork? Client’s feeling forgotten or neglected? Did you leave that important document back at the office? There is much that a website can do behind the scenes to simplify your life and business process. Going paperless isn’t just a green marketing gimmick, its a space saver and a time saver. Empowering your clients to submit their documents via online forms and file sharing portals isn’t just for their convenience, but for yours also. Through data driven submissions you can store tens of thousands, if not billions, of client documents that can be retrieved faster than you can walk to across the room to the file cabinet. In fact, with proper secure access you can retrieve that data from anywhere in the world, your car, your home office, your gazebo at the beach. With routine back ups, you’ll never lose that data either. No worries about flooding or fires, no worries about having your briefcase stolen from your car with your client’s private information. Data driven archives also allow compilation of demographic information at the push of a button. Imagine the the piles of paper you would have to retrieve and sift through to learn the average age of all your dental patients for the years between 2010 and 2015? Digital archiving diminishes the stacks of paper, while saving you time, increasing your professionalism, and ultimately saving and making you money.

What are your website needs?

Fantastic! You've got some skills, tools, and a business license. Perhaps you even have a storefront and now you're ready to let the world know you're open for business. It may just be a matter of keeping up with the Joneses but if you don't have a website listed on your business card some people may not believe you really mean business. How else are they going to learn about you? In today's world remote access is the name of the game. Many people prefer to do some research, and perhaps even some comparison shopping, before calling to setup an appointment let alone drive across town to meet you. But we don't have to convince you of this, you're online doing your own research at this very moment. Its now a matter of assessing what we have to work with and establishing a scalable, step by step game plan to build a website that truly reflects your long range business objectives while meeting short term or more immediate demands. We refer to this stage of development as ground zero, as there are a number of essential items to have in order before we begin the actual process of building your website.

Do you have the following:

  • Logo
  • Business card
  • Marketing materials
  • Photos
  • Text: your services and story
  • url/web address/domain name: www.mywebsite.com

Business Plan:

  • Mission
  • Goals
  • Target audience
  • What sets you apart from your competition?

Budget:

  • Graphics
  • Copy
  • Web Hosting
  • Web Development
  • Web/Business Promotions
  • SEO
  • Cross Promotions: print/radio/video
  • Quarterly/Annual Promos & Updates

Time:

  • target dates for deliverables
  • hours p week/month

Ok, you've got a website, what now? Whether a new website or an old website there is always more you can get out of your investment. Review 'the evolution of a website' below to learn more about scalability and the importance of developing your website over time. The truth is, most small businesses treat their website like a one time investment; they build it, perhaps out of some begrudging sense of obligation, and then tend to forget about it, sometimes neglecting to even update details like service or price changes, links to sites that no longer exist, employee profiles, etc. Perhaps, that is indeed why you're currently reading these words. Perhaps your website simply needs a facelift to better represent the business you've become: an improved logo, different colors or a more modern look and feel that assures your clients you're not falling behind the times. More importantly, many small businesses fail to help their website help them. They stagnate in the brochure website stage of development by failing to add any helpful functionality that can save you and/or your client time. Offering timely and easy service is often the degree of separation between success and failure. Do you have any online forms that allow your clients to register for services at any hour of the day? Do you offer any informative videos that promote your value while you're away on vacation? Can you sell products or services 24 hours a day?

There comes a time where taking two steps backwards is the best, or only, way to move three steps forward. Sometimes you have to cut the dead weight to move more nimbly and strategically. There are numerous reasons to admit the necessity of a website rebuild. The most common is simply changing technology. Not only have coding practices evolved through the years, creating faster and more flexible website platforms, but user interfaces for non coders have become more intuitive and user friendly. The days of Dreamweaver are long gone, many web building platforms have dropped by the wayside, and even many of the tried and true brands (Wordpress, Drupal, Joomla, etc.) have historic versions of themselves that are walking dead. There's the old phrase about putting lipstick on a pig; no matter how pretty you make your old website look, it's still an old website. It can often be more expensive to work around the old platform than to start with a fresh new framework. Sometimes its the business itself that needs some freshening up, whether that is the need for a new cosmetic look and feel, or the necessity to change your business practices that no longer represent the values of who you've become. Sometimes you need to start with a totally blank slate that isn't cluttered by the past so that you can plant and cultivate strong new seeds for the future.

3 important website questions

3 ways your website can help you

What are your website needs?

So, you have a website. Does the world know you're in business or that your website even exists?

Declaring the launch of your new website to the world is important. Announcing it through Facebook or Twitter can be a good start, but what do you do after that fanfare settles? The all mighty word of mouth has limiting returns, and, as with all business endeavors, proper marketing is always essential. To achieve ultimate success you will need to ceaselessly promote your website through the typical marketing channels: print, tv, radio, etc...never failing to post or announce your web address in each instance. That leaves most of the work of promotion up to you, which, in addition to the monetary investment, can be time consuming. Those analog endeavors also fail to leverage the true beauty of the world wide web...Connectivity! Don't underestimate the power of your website by leaving it to languish as an inert tool passively waiting for your clients to arrive. Through Search Engine Optimization you can empower your website to proactively draw new clients to your business for you, while you're attending to other matters. See the 'bring you more clients' section on this page, or visit our Search Engine Optimization page to learn more about the advantages and process of SEO.

Acquiring more clients is often a primary goal of most small businesses. Perhaps you are looking for your first clients so you can start to pay your operational expenses, or perhaps you're looking for greater market share to turn a profit, or even expand your business. Your website, no matter how professional it appears, wont necessarily bring more clients to your business. It’s pretty appearance and informative text may close the deal for you once someone goes to your website, but the question remains, how are they going to get there?

Anyone with an inkling of web experience, whether searching for directions on local maps or looking to make an online purchase, knows Google is the ultimate answer the the question above (sorry Yahoo and Bing, nice try). The great thing about optimizing your website for those primary search engines, is that site visitors that find you through those channels are very often qualified leads, where as, most other marketing channels require you to appeal to a general audience, which means you have to spend money on a number of uninterested people before finding that person that is truly invested. Through SEO, people come to your site because they are already interested in your services. Search Engine Optimization is the technical advantage that can truly set you apart from your online competition and is proven to be one of the best investments of your marketing dollars.

Fantastic! You've got some skills, tools, and a business license. Perhaps you even have a storefront and now you're ready to let the world know you're open for business. It may just be a matter of keeping up with the Joneses but if you don't have a website listed on your business card some people may not believe you really mean business. How else are they going to learn about you? In today's world remote access is the name of the game. Many people prefer to do some research, and perhaps even some comparison shopping, before calling to setup an appointment let alone drive across town to meet you. But we don't have to convince you of this, you're online doing your own research at this very moment. Its now a matter of assessing what we have to work with and establishing a scalable, step by step game plan to build a website that truly reflects your long range business objectives while meeting short term or more immediate demands. We refer to this stage of development as ground zero, as there are a number of essential items to have in order before we begin the actual process of building your website.

Do you have the following:

  • Logo
  • Business card
  • Marketing materials
  • Photos
  • Text: your services and story
  • url/web address/domain name: www.mywebsite.com

Business Plan:

  • Mission
  • Goals
  • Target audience
  • What sets you apart from your competition?

Budget:

  • Graphics
  • Copy
  • Web Hosting
  • Web Development
  • Web/Business Promotions
  • SEO
  • Cross Promotions: print/radio/video
  • Quarterly/Annual Promos & Updates

Time:

  • target dates for deliverables
  • hours p week/month

If your website looks unprofessional it doesn't matter how effective your SEO is, nor how much energy you've put into making sure your online store is fully functional and secure. If you've given little thought to your logo, your layout is jumbled and your colors clash, your web development efforts will yield little return on your investment.

3 things that ruin the quality of a website faster than you can say 'bounce': low quality images, trying to get your visitors attention with too many flashy animations or different colored text, and too many advertisements and promotions thoughtlessly crowding the page.

We're talking curb appeal here; you want your website to invite your customers beyond the threshold of your home page or landing page. Will they walk through that door if they don't find it inviting? At the end of the day, its simply about trust. Can your clients rely on your services if you can't take the time to present them professionally on your website?

  • branding
  • feel: playful vs authoritative, simple vs complex, rich vs subtle
  • graphics
  • logo
  • fonts & letterhead
  • colors
  • layout

Your website can be a personal assistant that works tirelessly for you 24 hours a day. Initially, a website may simply validate your presence in the marketplace, and display your storefront around the clock, but that doesn't mean you're open for business every hour of the day, every day of the year? Can a client register for services, submit and update important documents, or buy a product from you at any time that is convenient for them, or must they wait until you unlock the front door? Your website can liberate you from certain responsibilities so that you can attend to more important duties, like opening that second location, or golfing, or spending quality time with the family.

Ok, you've got a website, what now? Whether a new website or an old website there is always more you can get out of your investment. Review 'the evolution of a website' below to learn more about scalability and the importance of developing your website over time. The truth is, most small businesses treat their website like a one time investment; they build it, perhaps out of some begrudging sense of obligation, and then tend to forget about it, sometimes neglecting to even update details like service or price changes, links to sites that no longer exist, employee profiles, etc. Perhaps, that is indeed why you're currently reading these words. Perhaps your website simply needs a facelift to better represent the business you've become: an improved logo, different colors or a more modern look and feel that assures your clients you're not falling behind the times. More importantly, many small businesses fail to help their website help them. They stagnate in the brochure website stage of development by failing to add any helpful functionality that can save you and/or your client time. Offering timely and easy service is often the degree of separation between success and failure. Do you have any online forms that allow your clients to register for services at any hour of the day? Do you offer any informative videos that promote your value while you're away on vacation? Can you sell products or services 24 hours a day?

This is the most important question of all for any commercially oriented website. The only exception to this would be an intranet which is typically not a publicly promoted website, but rather a secure system to exchange private data within a business or organization; regardless of the audience, intranets tend to be highly functional websites that assist people in a variety of daily tasks (see the 'help you get organized' section on this page for more details). Having a website that truly helps your clients may not only bring you new business but may actually help maintain that all important customer retention. Such offerings can be something as straight forwards as educational articles or videos that can be accessed for free or for a commission (never forget everyone loves free stuff...always a great way to make friends), a mortgage calculator for home sales, automated email reminders for vehicle maintenance or bill payments, online forms that ask thoughtful questions and engage a visitor more deeply in their own objectives and needs. If you offer quality information or useful functionality that helps your site visitor achieve their personal goals they are more likely to come back for more. Development of these additional features is often forgotten soon after the website has been launched, relegating it to a passive brochure website rather than creating a high functioning business ambassador assuring quality assistance for your clients. These additional features come to light by comparing the long range objectives of your business to your current practices and methodology. With those details in mind, we can establish a scalable rate of development that meets your budgetary and time demands. Every website should be built with a plan for growth and the evolution of your business.

An important note: providing access will always remain the most helpful offering of all. Your website should revolve around a clear and efficient navigation system that directs your client toward a variety of useful resources. Navigation is the foundational aspect of any successful website. It's the primary functionality that shows you are committed to making life easier for your client, by assuring that they find what they are looking for. Its surprising how often this aspect can get lost within efforts to either make the website look unique, resulting in the underestimation of important conventions that a designer might find typical or boring, or when the navigation is lost within too much content or flashy graphic promotions that overwhelm the viewer. Navigation is a subtle integration of appealing graphic design that draws the viewers attention to high usage features, while being sensitive to the tendencies and potential limitations of your unique client base, and also effectively honoring time proven methods that satisfy the masses. If a client feels distracted or lost within your website you have a week navigation system that is sabotaging its helpfullness, and likely losing business.

Scattered? Overwhelmed? Falling behind? Can’t find that paperwork? Client’s feeling forgotten or neglected? Did you leave that important document back at the office? There is much that a website can do behind the scenes to simplify your life and business process. Going paperless isn’t just a green marketing gimmick, its a space saver and a time saver. Empowering your clients to submit their documents via online forms and file sharing portals isn’t just for their convenience, but for yours also. Through data driven submissions you can store tens of thousands, if not billions, of client documents that can be retrieved faster than you can walk to across the room to the file cabinet. In fact, with proper secure access you can retrieve that data from anywhere in the world, your car, your home office, your gazebo at the beach. With routine back ups, you’ll never lose that data either. No worries about flooding or fires, no worries about having your briefcase stolen from your car with your client’s private information. Data driven archives also allow compilation of demographic information at the push of a button. Imagine the the piles of paper you would have to retrieve and sift through to learn the average age of all your dental patients for the years between 2010 and 2015? Digital archiving diminishes the stacks of paper, while saving you time, increasing your professionalism, and ultimately saving and making you money.

There comes a time where taking two steps backwards is the best, or only, way to move three steps forward. Sometimes you have to cut the dead weight to move more nimbly and strategically. There are numerous reasons to admit the necessity of a website rebuild. The most common is simply changing technology. Not only have coding practices evolved through the years, creating faster and more flexible website platforms, but user interfaces for non coders have become more intuitive and user friendly. The days of Dreamweaver are long gone, many web building platforms have dropped by the wayside, and even many of the tried and true brands (Wordpress, Drupal, Joomla, etc.) have historic versions of themselves that are walking dead. There's the old phrase about putting lipstick on a pig; no matter how pretty you make your old website look, it's still an old website. It can often be more expensive to work around the old platform than to start with a fresh new framework. Sometimes its the business itself that needs some freshening up, whether that is the need for a new cosmetic look and feel, or the necessity to change your business practices that no longer represent the values of who you've become. Sometimes you need to start with a totally blank slate that isn't cluttered by the past so that you can plant and cultivate strong new seeds for the future.

What are your web development needs?

The prices below are rough estimates based upon the most typical assumptions about a website. That said, we all know what assumptions can make of me and you. No human is the same, and therefor no business or website is the same.  We provide a unique estimate for each potential client based upon at least one round of consultation.

Website Ground Zero

"I need a website for my new business."


  • mobile ready
  • cross browser compatability
  • single page or multi page:
    • home page
    • services page?
    • about page?
    • contact?
  • lead acquisition:
    • contact form
    • newsletter signup
    •  
    •  
    •  

*Minimal Supplemental Functionaly

See Advanced Functionality under High Powered Websites

  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  • *content development:
    • graphic design
    • copy writing


Get a Free Consultation

500-2000

Journeyman Website

"I need to upgrade my website."


  • mobile ready
  • cross browser compatability
  • multi page 4+
    • home
    • multi services+
    • multi about+
    • contact
  • lead acquisition:
    • contact form
    • newsletter signup
    •  
    •  
  • blog

*Moderate Supplemental Functionality

See Advanced Functionality under High Powered Websites

  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  • *content development:
    • graphic design
    • copy writing


Get a Free Consultation

1500-4000

High Powered Website

"It's time to get serious."


  • mobile ready
  • cross browser compatability
  • multi page 4+
    • home
    • multi services+
    • multi about+
    • contact
  • lead acquisition:
    • contact form
    • newsletter signup
    • mailing list campaigns
    • marketing funnnels
  • blog

Advanced Functionality

  • online forms
    • data acquisition & demographics
    • user submitted content
  • animation & parallax effects
  • file sharing
  • streaming audio & video
  • dynamic calendars
  • event booking
  • ecommerce
    • shopping carts
    • digital content
  • membership based website
  • intranets
  • *content development:
    • graphic design
    • copy writing


Get a Free Consultation

3500-7000

Web Design Fundamentals

  • Graphic Design & Logo
  • Web Design & Layout
  • Mobile Responsive Framework
  • Content Management System (CMS)
    • Concrete 5
    • Wordpress
  • Theme Templating
  • Animated Effects

Website Promotions

  • Content Development
    • Copy Writing
  • Calls to Action
  • Marketing Funnels
  • Search Engine Optimization

Advanced Functionality

  • Online Forms
  • Event Calendars
  • Blogs
  • Data & File Sharing
  • Streaming Content
  • Membership Registration
  • Ecommerce

The Evolution of A Website

scalability vs. neglect

"Scalability is the property of a system to handle a growing amount of work by adding resources to the system. In an economic context, a scalable business model implies that a company can increase sales given increased resources." -Wikipedia

Website owners often neglect their websites after the initial launch. Failure to maintain the evolution of your website will not only lose traction with Google, but more importantly your clients. It can be challenging to reestablish that early momentum once your website traffic has ground to a halt. The real shame here, is that the original development is often the majority of the work. Adding additional features over time can be surprisingly affordable, and are often the touch points that truly deliver the greatest return on your investment, whether your newly added services bring you more clients, help you retain your current clients, or simply save you time and money by streamlining your business practices.

three phases of a website: where are you in the process?

Web Design Eugene, Or - the business card website.

Phase 1) The Basics: the Business Card or Place Holder Website

A website at its most basic is designed to let your audience, clients, or customers simply know you are operational…or that you are open for business. For the most bare boned website to have any relevance, it will display your business name, or whatever it is you are promoting whether that be the name of your blog, event, project, product or service. Most importantly, your website must let your site visitor know how, when, and where they can contact you for more information. If this were all that is necessary, most websites would only consist of one page; it would basically be a contact page. For all intents and purposes, we can call this type of website a ‘Business Card Website.’ Business cards are very limited in how much information they can convey; there is often hardly enough room for your logo let alone your essential contact information. At this stage of the game, your website is doing the bare minimal to get into the game, but you’re hardly even keeping up with the Joneses…your competition. Though you may indeed have the required business license, without a business card you’ll be hard pressed to even say you’re in business. At some point you need to market yourself further if you want to make any progress finding and cultivating business. A business card website, or what many people call a 'place holder’ website (because it is simply holding space for greater intentions) will eventually need more information so that your audience can see what truly set’s you apart from your competition, what it is that would drive a customer to choose you from the world wide web of options.

Web Design Eugene, Or - the brochure website.

Phase 2) Meet the Joneses: the Brochure Website

Most websites designed for small businesses typically fall in the category of a brochure website. Building upon the business card analogy, you can quickly see how much more a brochure website can convey to your audience. Its at this stage when your website becomes a multi paged website. With more web pages you can speak in greater detail about your objectives, products and/or services. You can outline the full scope of everything it is you do. Whereas, a business card may only have enough room to say that you are an attorney, your brochure website can elaborate on your specialties: family law, elder law, and estate administration. Furthermore, you can emphasise what sets you apart with personal details such as training, schooling, work experience, and life experience. A mechanic may be more likely to be called regarding repair on someone’s 30 year old Jaguar when its clear they’ve been doing such repairs for as long as the vehicle has been manufactured, as opposed to a mechanic who just graduated from a trade school; then again, a young person who came up through the ranks of the Jaguar franchise may have super powers worthy of consideration. The point is, your brochure website is your opportunity to present yourself in the best way possible to win the respect, trust, and monetary investment of a potential client.

The great thing about a website compared to your typical 3 panel brochure is that you can say so much more about what makes you special in the marketplace. There is simply more real estate (space for text and images) for you tell and show your story. That’s why its important to post your web address prominently on all of your print materials. All your print materials, business card, brochure, ads, and signage should simply be a teaser directing people to your website where you have more resources to close the deal.

Web Design Eugene, Or - the service oriented website.

Phase 3) Give the People What They Want: the Service Oriented Website

Being of service is ultimately what business is all about. With that in mind, its a worthy question to ask if there is more your website can ‘do' than simply display your logo, background and contact information? Unfortunately, many business owners don’t realize how their website can  dynamically provide services rather than inertly promote them. The fact is, your website can actually be an employee for you...a tireless employee that will work at all hours with impeccably precise results.

Automation was the revelation of the industrial revolution. The digital revolution took that one step further by not only bringing that automation directly into our living rooms, offices and automobiles, but more specifically, directly into our hands regardless of where we are. The truly profound power of the digital age is remote automation, or remote control. The simple push of a button here can literally make something happen on the other side of the world: the receipt of an email, the deposit of funds into an account, the deployment of a product to be shipped and delivered. If you're not leveraging the mighty power of remote digital automation with your website, you've essentially sent your website back into the analog era, demoting it to little more than piece of parchment written by a scribe (a simple business card or brochure). The point is, your website may be able to talk the talk, but can it walk the walk of the modern era?

Give the people what they want! What works for them will work for you. By adding automated functionality to your website, you're not only better serving your client, but you're helping yourself, by adding an inexpensive employee to your staff that will save you time, keep you organized and ultimately diminish your overhead and increase your profits.

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